My Therapy Site vs. Wix: Which Is Right for Your Therapy Practice?

Wix is one of the most popular website builders in the world. It is flexible, affordable, and gives you complete control over your site. But is it the right choice for a therapy practice? Let us compare the DIY path with a fully managed service.

Ease of Use

Wix is designed to be user-friendly, and for many people, it is. You choose a template, drag and drop elements, and publish. But there is still a learning curve — especially if you want your site to look polished and professional.

My Therapy Site removes the learning curve entirely. We design, build, and maintain your site. You do not need to learn any tools or spend hours tweaking layouts. You focus on your practice; we handle the website.

Design Quality

Wix offers hundreds of templates, including some suitable for therapy practices. However, because anyone can use them, your site may end up looking similar to many others.

With My Therapy Site, every design is custom-crafted for your practice. We consider your niche, your personality, and the clients you want to attract. The result is a site that feels uniquely yours. Learn more about our design process.

SEO

Wix has improved its SEO capabilities significantly, but you still need to know what you are doing. Proper keyword research, meta tag optimisation, local SEO, and ongoing content strategy require time and expertise.

My Therapy Site includes comprehensive SEO as part of every plan. We optimise your site for local search, set up your Google Business Profile, and ensure your content is structured to rank well. Check out our guide to local SEO for therapists.

Time Commitment

Building a Wix site takes time — anywhere from a few days to several weeks, depending on how polished you want it to be. Ongoing maintenance, updates, and SEO adjustments add to the commitment.

With My Therapy Site, your time investment is minimal. We handle the build, the launch, and all ongoing updates. Our ongoing support means your site stays current without any effort on your part.

Cost

Wix appears cheaper at first glance, but the costs add up:

• Premium plan subscription
• Domain registration (annual)
• Professional email
• Third-party apps and integrations
• Your own time — the most valuable resource of all

My Therapy Site's pricing is all-inclusive — design, hosting, SEO, updates, and support. One transparent fee, nothing hidden.

The Verdict

The real question: Do you want to manage a website, or do you want a website that is managed for you? If the answer is the latter, My Therapy Site is the better choice.

Wix is a capable platform if you enjoy building websites and have the time to invest. But for most therapists, a managed service delivers better results with far less effort.