10 Must-Have Pages for Your Therapy Website (And Why They Matter)

When someone searches for a therapist, they are often feeling vulnerable. The website they land on can either build trust or raise doubts — and the pages you include play a big role in that first impression. A well-structured therapy website helps potential clients feel safe, informed, and confident about reaching out.

Here are the ten pages every therapy practice website should include, and why each one matters.

1. Home Page

Your home page is often the first page a visitor sees. It should clearly communicate who you are, what you do, and how you help — within seconds. A warm headline, a brief introduction, and a clear call to action (like a "Get in touch" button) give visitors an immediate sense of direction.

2. About Page

Your About page is where potential clients decide if you are the right fit. Share your approach, your qualifications, and a bit about your philosophy. A professional photo and a personal note can go a long way toward building connection. For more inspiration, check out our guide on effective About page examples.

3. Services Page

Clearly outline the types of therapy you offer, the issues you work with, and who you serve. Use plain language and avoid jargon. This page helps potential clients understand whether your practice is the right fit for their needs.

4. Fees Page

Pricing transparency builds trust. Whether you list session fees, offer sliding scale options, or accept insurance, being upfront about costs helps potential clients make informed decisions without the added stress of uncertainty.

5. Contact Page

Make it easy for potential clients to reach you. Include a contact form, email address, phone number, and your location. A low-barrier way to get in touch — even just a simple form — can make all the difference.

6. Blog

A blog is one of the most effective ways to demonstrate your expertise, improve your website's SEO, and give visitors a sense of your voice and approach. Regular posts also help your site stay fresh and rank better in search results.

7. FAQ Page

An FAQ page answers common questions about your practice — session length, what to expect in a first session, cancellation policy, and whether you offer online sessions. This saves you time and reduces anxiety for potential clients.

8. Privacy Policy

A privacy policy is not just a legal requirement — it is a signal of professionalism. It shows potential clients that you take their privacy and confidentiality seriously.

9. Booking Page

If you offer online booking, make it easy to find and use. Integrating with a platform like Jane makes the process seamless for both you and your clients. Learn more about our Jane App integration.

10. Resources Page

A resources page with links to helpful articles, crisis hotlines, support groups, and recommended books shows that you are invested in your clients' wellbeing — even outside of sessions.

Key takeaway: Every page on your therapy website serves a purpose. When thoughtfully crafted, these ten pages work together to build trust, answer questions, and make it easy for potential clients to take the next step.

If you are ready to build a website that includes all of these pages — and more — without the technical stress, take a look at our managed website plans. We handle everything from design to SEO to ongoing updates.